Experience The Magic: A Comprehensive Guide To Brookings Parade Of Lights

Mar 26 2025

Brookings Parade of Lights is one of the most cherished holiday traditions in South Dakota, drawing thousands of visitors every year. This spectacular event combines the joy of the holiday season with a vibrant display of lights, floats, and community spirit. As the streets of Brookings light up with dazzling displays, families and friends gather to celebrate the festive season. Whether you're a local resident or a first-time visitor, this parade promises an unforgettable experience filled with joy, music, and enchanting sights.

For many, the Brookings Parade of Lights has become a cherished annual tradition. The event, which dates back several decades, showcases the rich cultural heritage and community spirit of Brookings. With its unique blend of entertainment, festive cheer, and holiday magic, the parade continues to captivate audiences year after year. It’s more than just a parade; it’s a celebration of unity, tradition, and the joy of togetherness.

As the holiday season approaches, anticipation builds for this much-loved event. From the stunning floats adorned with thousands of twinkling lights to the lively performances of local bands and dance groups, the parade offers something for everyone. In this article, we’ll delve into the history, highlights, and behind-the-scenes details of the Brookings Parade of Lights, ensuring you’re fully prepared to enjoy every moment of this festive extravaganza.

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What Makes the Brookings Parade of Lights Special?

Every year, the Brookings Parade of Lights stands out as one of the most anticipated events in the region. But what exactly sets it apart from other holiday parades? For starters, the sheer scale and grandeur of the event are unmatched. The parade features more than 40 floats, each meticulously decorated with thousands of lights, creating a breathtaking display that stretches along Main Avenue. Additionally, the parade boasts a variety of performances, including marching bands, dance troupes, and even appearances by Santa Claus himself.

Another key factor that makes the Brookings Parade of Lights special is its emphasis on community involvement. Local businesses, schools, and organizations actively participate in the parade, showcasing their creativity and spirit of giving. This collaborative effort not only enhances the event but also strengthens the bonds within the community. Visitors can expect a warm and welcoming atmosphere, where everyone is encouraged to join in the festivities and create lasting memories.

Why Should You Attend the Brookings Parade of Lights?

If you’re wondering whether the Brookings Parade of Lights is worth attending, the answer is a resounding yes! This event offers a unique opportunity to experience the magic of the holiday season in a truly special way. Whether you’re a fan of dazzling light displays, live music, or simply enjoying the company of loved ones, the parade has something for everyone. Attending the parade allows you to immerse yourself in the festive spirit and witness firsthand the creativity and dedication that go into making this event so memorable.

Moreover, the Brookings Parade of Lights is not just about the parade itself. The event is surrounded by a host of other activities, such as holiday markets, food stalls, and family-friendly entertainment. These additional attractions make the experience even more enjoyable and provide plenty of opportunities for fun and relaxation. For families, it’s an excellent chance to bond and create cherished memories together. For those seeking a festive escape, it’s the perfect destination to embrace the holiday cheer.

How Long Has the Brookings Parade of Lights Been Running?

The Brookings Parade of Lights has a rich history that dates back over 50 years. Since its inception, the parade has grown in popularity and scale, becoming a cornerstone of the holiday season in South Dakota. Initially, the event started as a small community gathering, with a few floats and local participants. However, over the years, it has evolved into a major regional attraction, drawing crowds from all over the state and beyond.

The longevity of the Brookings Parade of Lights is a testament to its enduring appeal and the dedication of its organizers. Each year, the parade continues to innovate and improve, introducing new elements while preserving the traditions that make it so special. From the early days of simple light displays to the elaborate floats and performances of today, the parade has consistently adapted to changing times while staying true to its roots.

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What Can You Expect at the Brookings Parade of Lights?

Attending the Brookings Parade of Lights promises an unforgettable experience filled with excitement and wonder. The parade kicks off with a dazzling procession of floats, each adorned with thousands of twinkling lights. As the floats make their way down Main Avenue, spectators are treated to a visual feast of colors and creativity. Alongside the floats, you’ll find marching bands, dance troupes, and other performers adding to the festive atmosphere.

In addition to the parade, there are numerous side events and activities to enjoy. Holiday markets offer a wide range of crafts, gifts, and seasonal treats, while food stalls provide delicious snacks and warm beverages to keep you fueled throughout the evening. For children, there are special attractions such as visits with Santa and interactive games, ensuring they have a magical time. Overall, the Brookings Parade of Lights offers a complete holiday experience that caters to all ages and interests.

When Does the Brookings Parade of Lights Take Place?

The Brookings Parade of Lights typically takes place on the first Saturday of December, marking the official start of the holiday season in the city. This timing ensures that visitors can enjoy the parade while still having plenty of time to prepare for other holiday celebrations. The parade begins in the early evening, usually around 6:00 PM, allowing families to gather and settle in before the main event starts.

It’s important to note that the exact date and time may vary slightly from year to year, so it’s always a good idea to check the official schedule for the most up-to-date information. Additionally, visitors are encouraged to arrive early to secure a good viewing spot and make the most of the surrounding festivities. With its convenient timing and central location, the Brookings Parade of Lights is easily accessible and perfect for anyone looking to kick off the holiday season in style.

Where Is the Best Place to Watch the Brookings Parade of Lights?

Choosing the right spot to watch the Brookings Parade of Lights can enhance your overall experience. The parade route stretches along Main Avenue, offering several excellent viewing locations. For those seeking a front-row view, the area near the courthouse is highly recommended, as it provides unobstructed sightlines and a central vantage point. Alternatively, the sections closer to the start or end of the route can be less crowded, allowing for a more relaxed atmosphere.

Another popular option is to enjoy the parade from one of the many local businesses that line the route. Many cafes and restaurants offer outdoor seating or large windows, providing a cozy and comfortable spot to watch the parade while sipping on hot chocolate or enjoying a festive meal. Regardless of where you choose to watch, the Brookings Parade of Lights guarantees an enchanting experience filled with joy and wonder.

Who Organizes the Brookings Parade of Lights?

The Brookings Parade of Lights is organized by a dedicated team of volunteers and community leaders who work tirelessly throughout the year to ensure the event’s success. These individuals come from various backgrounds, including local businesses, schools, and civic organizations, all united by a shared passion for the holiday season and community spirit. Their efforts are supported by generous sponsors and donations, which help fund the parade’s many elements, from float decorations to performer fees.

Behind the scenes, the organizing committee spends months planning and coordinating every detail of the parade. This includes selecting participants, designing the route, and arranging for necessary permits and logistics. Their hard work and dedication are evident in the seamless execution of the event, which continues to grow and thrive under their guidance. If you’re interested in getting involved, there are plenty of opportunities to volunteer or support the Brookings Parade of Lights in various ways.

Is the Brookings Parade of Lights Family-Friendly?

Absolutely! The Brookings Parade of Lights is designed to be an inclusive and family-friendly event, offering something for everyone to enjoy. From the dazzling floats and lively performances to the interactive activities and holiday markets, there’s plenty to keep both children and adults entertained. Parents can rest assured that the parade is a safe and welcoming environment, with ample space for strollers and wheelchairs.

For younger audiences, the parade offers a chance to see their favorite holiday characters come to life, including Santa Claus and his elves. There are also special areas designated for children’s activities, such as crafts, games, and photo opportunities. Meanwhile, adults can enjoy the festive music, delicious food, and the camaraderie of fellow spectators. With its emphasis on togetherness and community, the Brookings Parade of Lights is the perfect event for families to celebrate the holiday season together.

How Can You Get Involved in the Brookings Parade of Lights?

Getting involved in the Brookings Parade of Lights is easier than you might think. Whether you’re a local resident or a visitor, there are numerous ways to participate in and support this beloved event. One of the most popular options is to enter a float in the parade, which allows you to showcase your creativity and contribute to the overall spectacle. Entry forms and guidelines are typically available several months in advance, so be sure to check the official website for details.

In addition to floats, there are opportunities to volunteer in various roles, such as parade marshals, setup crew, or cleanup teams. These positions are essential to the smooth running of the event and offer a rewarding way to give back to the community. For those who prefer to support from a distance, donations and sponsorships are always appreciated and help ensure the parade’s continued success. Whatever your level of involvement, participating in the Brookings Parade of Lights is a wonderful way to celebrate the holiday season and make a positive impact.

Conclusion: Embrace the Magic of the Brookings Parade of Lights

The Brookings Parade of Lights is more than just a holiday event; it’s a celebration of community, tradition, and the joy of togetherness. With its stunning light displays, lively performances, and family-friendly atmosphere, the parade offers an unforgettable experience that captures the true spirit of the season. Whether you’re a lifelong resident or a first-time visitor, the Brookings Parade of Lights promises to leave you with lasting memories and a renewed sense of holiday cheer.

As you plan your visit, remember to arrive early, bring along your loved ones, and immerse yourself in the magic of the moment. By supporting the event through participation, volunteering, or sponsorship, you can help ensure that the Brookings Parade of Lights continues to thrive for generations to come. So mark your calendars, gather your family and friends, and get ready to embrace the enchanting world of the Brookings Parade of Lights!